Your Local Sales Partner.
Improve your sales operation without building more internal structure. Our support fits into your organisation and helps you explain complex technical products clearly and credibly. The result is better conversations that turn into real business.
BS International is a focused sales outsourcing partner with roots in Cologne and reach across Europe. Helping industrial companies with engineered products succeed in European markets.
Your local presence in Europe.
Enter new markets with support from people who know the language, business culture, and expectations in Germany, Switzerland, Austria, the Netherlands, Belgium, Luxembourg, Russia, and Ukraine.
After working with many B2B companies on European expansion, the team brings advice, real local insight, and experience you can actually use in day-to-day decisions.
If you’re planning to enter a new region, let’s discuss how we can help you.
Cologne
Germany
Moscow
Russia
Tallinn
Estonia
Manila
Philippines
Singapore
South-East Asia
What Makes us Different?
International
Cross-border sales play a significant role in our work. We operate in Germany, the Baltics, the Nordics, Eastern Europe, and Russia, with people who speak the local languages and understand how business is really done there.
Technical
Selling engineered products needs people who know exactly what they’re selling and why it matters. Your team deals with people who know how technical buyers think, who sit at the table during decisions, and how longer industrial sales cycles really work. That keeps negotiations accurate, credible, and moving forward.
More than sales
Support does not end once a contract is signed. Your customers still need guidance, clear communication, and someone who stays present through delivery. That includes help with certifications, imports, and logistics where required, so projects arrive on time.
Industries we work with
Chemicals
You don’t need to explain the chemical world to us, as we already know the big names and what decision makers pay attention to. Projects have involved companies like BASF, Lanxess, Bayer, Covestro, Wacker, and Cabot.
Sales work covers complex engineered equipment, including solutions for corrosive processes, heat transfer, high-pressure environments, and applications like urea and ammonia production. Conversations with technical buyers stay transparent, credible, and focused on real needs.
Power & Waste-to-Energy
You work with a team that has spent 20 years in the power and waste-to-energy sector and already knows how this market really works. That experience covers EPCs on new-build and retrofit projects, as well as utilities and plant operators who need reliable support for replacements and spare parts.
Our sales work covers turbine components, boilers, pressure vessels, deaerators, feedwater tanks, condensers, expansion joints, and burners. The industry, the way deals progress, and the expectations on both sides already feel natural.
Pulp & Paper
For more than five years, the pulp and paper sector has been part of what we do. We support major EPCs in the Nordics with equipment such as pressure vessels, steam accumulators, and heat exchangers, and we also stay close to end users, with strong connections to paper mills across Germany and Western Europe.
Our experience in this field also includes storage vessels, scrubbers, black liquor coolers, and dolezals. That mix of technical knowledge and genuine market relationships helps projects move forward with confidence.
Metals & Mining
Metals and mining companies work under harsh conditions. Reliability matters, processes are demanding, and there’s constant pressure to modernise. That ranges from corrosion-resistant equipment for pickling lines to the ongoing move away from fossil-fuel heating and toward electrified systems. We already work in this section andunderstand the expectations.
You get support from people who understand the technical side and can open doors faster. That means better conversations, more trust in your products, and a stronger position when it is time to move projects forward.
Food & Bulk Solids Processing
Handling bulk solids needs the right equipment and partners who understand the process demands. We have sold heaters, coolers, pneumatic conveying systems, and specialised rotary valves into this market and know what operators expect when they commit to a supplier.
Our Services Portfolio
You get the support of a fully integrated team member without adding a new hire. We learn how you think and how your business operates, then work as part of it.
Sales Outsourcing
Your Local Sales Powerhouse
You gain the strength of a local sales presence without having to build one yourself. The service adapts to your business, scales when needed, and stays closely aligned with your goals so it always feels like part of your organisation.
We cover the full sales cycle. That includes prospecting, creating interest, direct outreach, lead qualification, and closing. You stay in control of direction and strategy, while we handle the day-to-day execution.
Expert Consulting
Market Insights & Strategy
Alongside our sales outsourcing work, we also provide stand-alone consulting services to clients. That can include help with local market strategy, structured market research, or simply a clear outside view on how to approach a region. The aim is practical support that helps you make choices with clarity and fundamental awareness of the market you are stepping into.
Project Management
From Start to Delivery
Support does not stop once the deal is signed. We stay involved throughout the delivery phase and handle the practical work with customers, suppliers, import and export handling, and logistics, so the project reaches the finish line.
Small-Client-Management
Structured Support for Smaller Clients
Not every customer sits in the key account group, but they still expect to feel heard and supported. We look after these smaller clients with clear communication. Follow-ups happen, and they continue to feel valued. This allows you to focus your time on the accounts that need your direct attention.
Web & Linkedin
Visibility with a Clear Sales Purpose
We help you build a strong local online presence, including a focused website or landing page to support your sales efforts. We also use LinkedIn in a practical, sales-focused way to build visibility, spark conversations, and generate interest among the right people in your market.
CRM & Reporting
Clear Insight into What’s Happening
You should always know what is going on with your sales activity. We provide regular CRM reporting and straightforward updates, so you can see progress, understand results, and stay confident about where your investment is going.
Why Choose BS International?
Because we are a local, experienced sales partner who moves quickly and acts with fundamental market awareness. You gain strong capabilities and a genuine cultural connection without having to build your own in-house team.
Quick Market Entry
When you need to move into a new market fast, building an in-house sales team can slow everything down. Hiring takes time. Training takes time. Momentum takes time. BS International gives you a faster route. You get people who already understand the region and can start honest conversations straight away.
Outsourcing your sales effort means faster entry, fewer delays, and earlier progress. You spend your energy on opportunities rather than on setup work, and the market responds sooner.
Time saving
B2B sales demand constant attention, and that workload can easily pull you away from other priorities. Outsourcing removes much of that pressure while the work continues to move forward.
Our team handles outreach and day-to-day communication in the local language. Conversations continue, responses stay timely, and opportunities progress. You always see what is happening, and you can spend more time on direction and decisions instead of routine sales work.
Cost Efficient
Working with BS International is often more economical than building an internal sales team. You avoid long hiring cycles, training costs, and the ongoing expense of full-time salaries. Instead, you get experienced people already prepared to work, and you only pay for the capacity you actually need.
Flexibility is another advantage. You can scale activity up or down without restructuring or letting people go. The support adapts to your situation, not the other way around.
There is no need to invest in extra infrastructure either. Hardware, tools, and software are already in place. CRM systems, time tracking, LinkedIn tools, and specialist platforms are part of our daily work, so you benefit from modern technology without having to purchase and maintain it yourself.
Expert-Led Engagements
You work with senior specialists in industrial sales who bring real experience and solid judgment to your projects.
Flexible to Your Needs
Use us for full outsourcing or focused support. The setup fits your situation, not the other way around.
Strong Market Knowledge
You benefit from local insight, cultural understanding, and an approach that matches how German companies prefer to do business.
Consultative Selling
Your clients get a partner who listens, understands the real need, and guides them to solutions that make sense.
Sales Outsourcing for
Engineered Products
Engineered products need a sales approach that explains, advises, and speaks the language of technical buyers. That is the space we work in. We are comfortable discussing complex solutions with engineers and decision-makers, and we take the time to learn your products in depth so they are presented clearly, confidently, and with real understanding in every conversation.
A Network of Excellence
You gain access to a strong team of specialists, each bringing real industry experience that supports your sales goals. The knowledge built in companies such as Fluor, John Zink, Stork, De Jong Combustion, Bilfinger, and others flows directly into your projects, so you benefit from proven expertise from day one.
We support international companies that want to establish themselves in Western Europe, the Nordics, the BENELUX region, Eurasia, and especially in Germany, where the business is based. You get a partner who understands how these markets work and helps you move in with clarity and structure.
Expanding into a new region often means dealing with language differences, different business habits, time zones, and local regulations. We help you handle all of that practically, so your market entry feels organised rather than complex. If your goal is to bring your products or services into these regions quickly and with confidence, we act as your local partner and a reliable on-the-ground office.
Ready to Grow Your Sales with us?
Book a meeting for a virtual cup of coffee with one of our founders.
